This Collaboration gives us the opportunity to further our exploration of the Maltese identity through Maltatype’s extensive documentation of local Typography.
One thing we could definitely agree with Maltatype is the lack of preservation of such important features that makes up the Maltese aesthetics. With this premise, we wanted to identify such local heritage and how in modern times it can be embraced, cultivated and celebrated.
Maltatype opened people’s eyes to a dying local trade, a trade which had art at its core, and a trade which lent so much charm and beauty to many Maltese streets and shops. Maltatype’s obsession is beauty, and when you can find beauty in fontography the formula is set.
Noni managed to understand and preserve the wealth of history and established the local identity of the place and yet made it relevant to modern times. Through this appreciation, one can argue that this spirit of the old bakery is given international recognition through Noni’s personal and incredible journey of becoming one of the first chefs to earn a Michelin star in Malta.
As part of our efforts to support our community in these tough times due to the current pandemic, both Te fit-Tazza and Maltatype agreed to donate 20% of the revenue from the sale of these two prints to Noni and his team. We would like to show a line of optimism and lead by example and hope that in some shape or form this small act will encourage other businesses to help out. We are all in the same boat, so joining efforts can help us all reach our desired heights with the support of an artistic and special community.